One of the things On Your Feet Project struggles with is the conflict between raising awareness of our non-profit partners among young professionals, and raising money for our partners. We try to keep our events low cost or free in order to get more people in the door. That way more of our target...
One of the things On Your Feet Project struggles with is the conflict between raising awareness of our non-profit partners among young professionals, and raising money for our partners. We try to keep our events low cost or free in order to get more people in the door. That way more of our target audience will become aware of the charities, and perhaps in the future volunteer their time or donate significant funds.
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%newline%However, Seth Godin raises an interesting point with his post on "Marketing the charity auction." The idea is to get people to pay MORE than what the object (or event, in our case) is worth, versus trying to get a bargain. While I agree with his point, I wonder how exactly you get people to do that....
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%newline%[More after the jump](more)
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